You know that customer surveys can provide you with valuable data for market research. But you’ve struggled to attract enough participants for your surveys in the past.
If you’re interested in transforming your market research strategy, working with the consultants can help.
There are a few methods you can use to motivate your customers to complete your surveys, providing them with gift cards, cash rewards, or freebies for example.
Cash and Discounts
Customers will be more inclined to take surveys when you’re offering cash or coupons!
- If you want to give out cash incentives, use this guide to determine the right amount.
- Handing out vouchers or discount codes to your customers is another persuasive tactic.
- You can send out gift cards by using this API to reward participants.
Special Prizes
Sometimes, giving your customers a prize – or a chance to win a contest – can prompt them to complete surveys.
- Come up with a cost-effective freebie to send to survey participants.
- Consider treating customers to free samples of certain products!
- You can leverage social media platforms to encourage customers to take surveys in exchange for contest entries.
- Enroll your customers in big, exciting sweepstakes if they fill out your surveys!
Other Creative Incentives
Don’t be afraid to think outside the box when it comes to incentives.
Here are some innovative ideas!
- You can highlight survey participants on your company’s social media profiles to give shoutouts to your loyal customers.
- Make charitable donations in honor of your survey participants.
- Use your survey insights to spearhead new business expansion initiatives.
You don’t want to send out surveys that customers are unlikely to fill out.
Offering exciting incentives is one of the best ways to boost survey participation rates.
By giving your customers gift cards, registering them for contests or sweepstakes, and dishing out free samples, you’ll have no trouble getting the responses you need.
Ready to take your business in a new direction? Look no further than the experts at JonesAssociates! Fill out the contact form on the website to learn more about our services.
Photo via Unsplash